Got my big red envelope?
You're in the right place.
Hi, I'm Daniel Iversen.
I help ecommerce store owners like you capture the revenue trapped inside your customer list.
Right now direct mail is making a comeback, and we're seeing numbers in some verticals we haven't seen since the '90s.
Why send old-school “snail mail”… when newfangled digital ads and email exist?
Paid advertising online is more unpredictable than ever. Costs climb, the rules change overnight, and no platform is locking in your click price for the next three years. Postage rates only change every few years.
With email, most marketers are getting 25% open rates at best. Which means three out of four people on your list never see what you send.
Now imagine the other 75% opened and saw your offer…
Meanwhile, postcards have a 100% open rate.
Direct mail averages 2.7-4.4% response across a lot of fields. And we'd be mailing the best list that exists for your brand — your own past buyers.
You can mail a thousand of them for about $500-600.
And when it works, it keeps working. The longest campaign I've seen run like this went 6.5 years straight with no change to the creative. Try that with digital ads.
Now for the stealth part… your competitors can't copy your winning promotion.
Anyone can open Meta's ad library, read your creative, see how long you've been running it, and have your hook copied by Friday.
Nobody can pull up your mail. No algorithm deciding who sees you. Nobody bidding against you for the same customer on the same day.
If you have these three…
- #1: Steady new customer flow.
- #2: An existing promo that works.
- #3: Couple grand to put towards testing.
Then here's how to crank up your revenue:
- Your list. I pull your buyer list, clean and update it, and run NCOA so every piece lands.
- Your creative. I take the promo that's already converting in email and build the postcard to look like it came from your brand — or write new copy as per. All designed for max conversion.
- The mailing. I place the printing and mailing order and pick the drop date — the vendors bill you directly, so you see every dollar. I set up the QR tracking so every response shows up in your own numbers.
- The read. I measure, split test, and repeat.
If you'd love to have a professional handle all this for you, call or text me: 503-970-2058
We'll have a fun, relaxed chat for about 15 minutes to review your numbers. Together, we'll find out if your campaign could be a home run.
The math either works or it doesn't.
If it does, great! If not, I'll let you know on the call.
Straightforward, clear, simple.
My favorite clients right now are ecomm stores with an average order of $150 or more that are generating at least 50 sales a day.
I work with one brand per category at a time. So once you're in, your competitor can't hire me to run this against you. First come, first served.
Let's run your numbers
503-970-2058If I'm on another call, leave a message and I'll call you right back. Not sure if you qualify? Call or text me anyway — direct mail isn't the only way I can help make it rain for you.
P.S. Direct mail is not a cure-all for an offer that doesn't already work. If you have a working offer and want to scoop up more sales from your list, I'd love to talk to you.
